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November 18, 2010 -
 Gold Coast Transit (GCT) is pleased to announce the installation of newly designed, easy-to-use, way-finding information panels at 275 bus stops strategically placed along highly traveled streets or “Transit Corridors” within Ventura, Oxnard, Port Hueneme and Ojai.


The new panels, designed by CHK America, a company specializing in the visual communication of transportation data, feature color-coded bus route diagrams and corresponding schedule information. The panels also display cumulative travel times for each route, showing busy passengers how much time they will spend on the bus - a much-valued benefit.

“Our system captures a customer’s attention within eight seconds,” states Rick Wood, President and CEO of CHK America. “Studies show, that’s the maximum amount of time a person is willing to invest to gather their travel information. If an information tool cannot prove it’s usability within this crucial eight second window, it has failed.”

The new passenger information displays bring European Best Practice Standards to GCT customers. GCT joins an elite group of CHK-clients who have adopted these best practices, including London Transport, Baltimore and Washington DC. Closer to home, many Southern California transit agencies also utilize this unique passenger information system creating, in essence, a Southern California Transit Corridor that consistently communicates passenger information to riders from Santa Barbara to Ventura, Santa Monica, Los Angeles, and San Diego.

“The new panels make transit information more accessible and easier for our customers to plan their trips,” states Steve Brown, General Manager for Gold Coast Transit. “We also believe this new way of portraying transit travel information will encourage more people to use Gold Coast Transit,” Brown continued.


About the Organizations:

Gold Cost Transit - GCT provides safe, responsive, convenient, efficient, and environmentally responsible fixed-route bus and paratransit public transportation that serves the diverse needs of the cities of Ojai, Oxnard, Port Hueneme and Ventura, and in the unincorporated County areas between the cities. Utilizing a fleet of 6754 clean-burning buses and vans, GCT carries over 3.5 million passengers annually on its 19 bus routes. GCT is a joint powers authority governed by a Board of Directors made up of an elected official from each member jurisdiction.

CHK, America - Established in September 1999, CHK America provides passenger information solutions to the public transportation industry, in addition to delivering cartographic products and services across other business sectors. CHK America, a division of United Kingdom based Cook, Hammond and Kell, was established to expand the reach of its parent company’s products across the US. CHK’s products and services have been distributed extensively across Europe for over 140 years. Other companies in the group include Cook, Hammond and Kell, FWT Studios, Oxford Cartographers, National Map Center London, National Map Center Dublin.

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